WELCOME TO ICTE 4

In the era of globalization and advancing technology, the working paradigm has shifted. Many individuals are no longer confined by the geographical boundaries of an office or rigid schedules. Flexibility in work is increasingly valued, giving rise to the idea of working from places that offer appealing vacation experiences.

Amidst the evolution of the concepts of work and vacation, more individuals are seeking a balance between productivity in work and satisfying holiday experiences. This phenomenon, known as "workation," has become a progressively popular trend among employees and entrepreneurs.

Workation, blending work elements with the opportunity to enjoy holiday destinations, not only transforms the way people work but also influences the tourism industry and entrepreneurship. The fusion of work productivity and enhanced quality of life is a crucial aspect of this phenomenon.

The 4^th International Conference on Tourism and Entrepreneurship (ICTE 4) is convened as a platform for thinkers, practitioners, academics, and industry players to explore the potential of workation as a new paradigm in merging work productivity with satisfying vacation experiences. Within this context, the conference theme "Workation: Working can be fun!" invites exploration of various concepts, innovations, and strategies that enable individuals to carry out work tasks while relishing the sensations of a holiday.

ICTE 4 aims to gather perspectives, knowledge, and experiences from diverse disciplines to formulate a deeper understanding of how workation can serve as an effective instrument in enriching both professional and personal lives, while potentially serving as a source of innovation for the tourism industry and entrepreneurship.

With the theme "Workation: Working can be fun!", this conference will serve as an inspirational forum to discuss strategies, latest research, and best practices related to the implementation of workation concepts in the realms of work and tourism.